Privacy Policy

1. Introduction

UK Casino Master (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit ukcasinomaster.org. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data We Collect

We may collect the following types of information:

3. How We Use Your Data

We use your information to:

• Respond to your enquiries and provide customer support
• Improve and personalise your experience on our Website
• Analyse Website usage and performance (aggregated, anonymised)
• Track affiliate link clicks for commission purposes
• Comply with legal obligations
• Prevent fraud and ensure website security

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Legitimate interests: website analytics, fraud prevention, affiliate tracking
• Contract: responding to contact form submissions
• Consent: marketing cookies (where applicable)
• Legal obligation: compliance with UK law

5. Data Sharing

We do not sell your personal data. We may share data with:

• Analytics providers (e.g., Google Analytics — anonymised)
• Affiliate network partners (click IDs only — no personal data)
• Hosting and infrastructure providers
• Law enforcement or regulatory authorities when required by law

All third-party processors are contractually required to process data only as instructed and in compliance with UK GDPR.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected. Contact form submissions are retained for up to 2 years. Analytics data is retained per the analytics provider's retention settings (typically 14 months for Google Analytics).

7. Your Rights Under UK GDPR

You have the right to:

• Access: Request a copy of the personal data we hold about you
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your personal data (“right to be forgotten”)
• Restriction: Request that we limit how we use your data
• Portability: Receive your data in a structured, machine-readable format
• Object: Object to processing based on legitimate interests
• Withdraw consent: At any time, where processing is based on consent

To exercise any of these rights, contact us at privacy@ukcasinomaster.org. We will respond within 30 days. You also have the right to lodge a complaint with the ICO (ico.org.uk).

8. Cookie Policy

We use cookies to improve your experience on our Website. Cookies are small text files stored on your device. We use the following types:

You can manage your cookie preferences using our cookie consent tool (visible on first visit). You can also manage cookies in your browser settings.

9. Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our Website uses HTTPS (SSL/TLS encryption) for all data transmission.